The 25 was our final year exhibition of our Bch. of Design, visual arts and animation.
The branding had to be easy to understand but hard to forget, it also had to be neutral so it wouldn't distract from the work. Firstly we had to find what distinguished our group from the other universities having exhibitions at the same time.
It was quickly apparent that our tight knit 25 person class was going to be the basis of the branding leading to the 5x5 grid logo. We carried this theme through from our event page to our website and finally our publication and collateral.